The goal of stakeholder management in the agile project environment is to ensure that all those involved and affected by the project feel that they are being taken into account. They are given the right to make an appropriate contribution and their requirements are integrated. Effective stakeholder management increases the chances of project success manifold, as satisfied stakeholders are the critical success factor in the implementation of the project. To manage all stakeholders, a strategy should be developed based on four basic steps:
1. identification of all those involved in the project
First and foremost, it is necessary to identify all those involved in the project. It is a matter of finding out how each individual will be affected by the project. The name, the current involvement in the project and the specific role of each person must be recorded in a register. In addition, all roles must be weighted for the success of a project.
2. identification and documentation of the stakeholder’s specific role
In order to get a picture of a stakeholder’s involvement and appearance within a project, the project manager should have met each stakeholder in person. The main point is to assess how one stakeholder is influenced by another. These personal characteristics of the stakeholder complement the register data.
3. prioritization of all stakeholders
Depending on their self-interest and the degree of impact on the project, the stakeholders have a different priority for the project manager. Stakeholders who have their own self-interest and influence on the project can influence project sponsors and decision makers. Second are those with less self-interest, supporters and mentors. Last are the stakeholders who are only indirectly affected by the project’s success.
4. creation of a communication plan
For stakeholder management to be successful, communication is the link. It is the only way to determine at any time whether the project can continue as it is. It is important to document all conversations. Record the frequency, type of communication, who participated in the conversations, and what the results were.
In practice, it has been shown that certain criteria ensure success for efficient stakeholder management. To gain the trust and commitment of stakeholders, the project manager must create transparency. At the same time, he must communicate clearly and ensure that all those affected by the project are informed about tasks and goals. The third important factor is to ensure that everyone is involved. The inclusion factor applies here – i.e., the different points of view and experiences must be taken into account. At the same time, everyone must be treated fairly.