Studies from November 2019 have shown that the classic Open Source CMS WordPress with 61.8 % worldwide and 46.8 % in Germany has achieved with a huge gap on 1st place. The open source CMS Joomla was number 2 with 4.8 % and Drupal ranked third with almost 2 %. Who sees these numbers, recognizes fast that WordPress offers potentials which the other manufacturers do not hold ready.
Future “Headless CMS” – decoupling of content and design
Access to company content is always via new touchpoints. In addition to classic websites, these can also be eCommerce shops, device formats such as smartphones, “Internet of Things” devices or language assistants. A major influencing factor is the development of web content – since new devices are constantly calling up content from a wide variety of sources.
Today, an Open Source CMS – including that of the market leader WordPress – uses the “Headless CMS” technology. Here the functions that are usually executed via the backend (in the core the creation, storage and administration of created content) are separated from the frontend functions (primarily presentation and provision of content). It has three major advantages for the executors of marketing campaigns and strategies:
- the new touchpoints, which go beyond those of the network or the mobile network, can be more easily and quickly integrated into the system and supplied with content. The API-based approach – where API stands for “programming interface” – plays an important role here. Content can be retrieved without formatting and played back at the endpoints.
- Today, digital frontends are seen as the most important points of contact to prospects and customers. The “Headless CMS” helps to improve the digital experience when visiting an entrepreneurial touchpoint. The decoupling of front- and backend makes it faster and more flexible.
- The two areas of company organization and software architecture interact. In a monolithic system, it is very difficult to work on systemic improvements, especially against the background of agile, independent teams.
These three points reveal the true strength of a headless CMS, because its use supports and promotes digitization and agility. This is where the small, modern CMS providers such as Contentful, Directus or Cloud CMS come in, relying on a cloud solution.