Mobile Internet use is constantly on the rise, and it’s no wonder that new ways of making web searches easier, faster and more convenient for this group of users are constantly being developed. Especially the generation of digital natives – the younger people who grew up with digital technologies and devices – are now looking for more voice-controlled searches on the Internet. This is closely related to the high usage frequency of touch-screen devices, as input via on-screen keyboards is cumbersome and too inaccurate.
In response to this trend, Google has developed the verbal search function Voice Search. With Voice Search, web searches can be carried out by spoken word and no longer have to be carried out by laboriously typing the search terms into the search engine, a website or an app. However, it does not only differ in the way the search term is entered, it is also technically different because language assistants such as Amazon Alexa, Siri from Apple or Cortana from Microsoft are installed on the mobile devices. Answers to search queries are then no longer displayed by the end device, but read out loud and clearly, so that the searcher remains completely device-independent.
A large-scale study carried out in Great Britain found that in 2020 about 50 percent of all search queries will be voice-controlled – and the trend will continue to rise. Similar studies confirm these estimates. In the medium term, it is even to be expected that voice search will overtake conventional web searches, i.e. that more searches will be conducted voice-controlled. However, both technical and marketing experts do not assume that it will completely replace conventional web search – at least not until the quality of the search results is not the same.