Ever since the purchase of goods on the Internet began to develop further in the late 1980s, but the competition also increased, many online shops wanted to see their own website at number 1 of the search engine. Studies have shown, however, that it does not even have to be necessary to stand on place 1, places 2 to 5 are much more effective. This is mainly due to the fact that the eye is first directed to the middle of the screen.
The technical SEO also plays an important role in this context, because the ever more complex structure of a website makes it necessary that the technical basics become more and more sophisticated. Those who can place themselves at the top of search results no longer only rely on the integration of the right keywords and high-quality texts, but also on the structural basis through the technical SEO structure. Anyone who wants their website to rank better should be a little familiar with the common programming languages.
In summary, the technical SEO ensures that the users who visit a website find their way around well and feel comfortable. This includes all measures for the on-page optimization of the website – apart from the content. It’s all about making the site searchable by the crawlers of the search engine, accelerating the page structure and improving the performance of the website. The aim is to optimize the URL and the page structure, which in turn improves the usability of the page. The speed of a website is even considered a ranking factor by Google. This applies to the adapted display on mobile devices, so that the website is also displayed perfectly on devices with small screens.