The website – the flagship of your own company. How it is designed and how high its “usability” is, often has an influence on the increase in the number of visitors and later also on the conversion of a visitor to an interested party and later on to a customer. But which ways and means can be used successfully to win new customers via the website?
In order to attract more prospective customers to the company website and turn them into customers, a whole package of measures is required that covers several points at once. The ultimate goal is to design the company’s own web presence in such a way that the company’s own website can be found, it addresses the target group in a concrete way and offers high-quality content at all times. Three main points play a role in winning leads, i.e. finding high-quality sales contacts:
- Finding new leads that come into question as customers
- The activation of potential purchasers to purchase
- The determination of the right contact persons in the respective company
The right methods of targeting customers coupled with a strategy of publishing high-quality content can be the solution here. Every time there is no need to do so, because the acquisition of new customers via one’s own website is a longer process that has to be renewed and expanded again and again.
The declared goal is to increase the conversion rate via the website. By definition, the conversion rate is the ratio of visits to the site to the number of actions taken on the site. However, it is not explicitly a question of making a purchase, even the registration to download a newsletter, for example, is already referred to as conversion.