Change management describes the process of a strategic realignment of a company, which relates to structures, processes and behaviors. It encompasses all tasks and measures that lead to far-reaching changes within a company. The change in the company, which is controlled by change management, takes place through targeted planning of upcoming changes and subsequent effective implementation of the project plan in the company. In this way, companies succeed in adapting continuously and at the same time flexibly to new trends, changing customer preferences and changing competition. In this way, market participants reliably achieve their own success in the market and renew themselves.
Change management aims to control strategically necessary adaptation processes in a controlled manner. The aim is to adapt corporate strategies and structures to changing conditions. This is all the more important because change is no longer an exception in today’s fast-moving economy, but a regular occurrence. One of the most revolutionary approaches to change management is corporate transformation. These are mainly used in the context of a complete restructuring of a company. This developmental approach is organizational development, which has been functioning as a standard approach for decades. This methodology is designed to enable both the company and its employees to align their goals.
Against the backdrop of rapid technological development, the scarcity of resources in the form of time and money, and an increasingly complex business environment, the use of change management is more important than ever for companies. If it is successfully established and implemented, companies gain the ability to quickly and effectively adapt to new trends and market demands. How well the company can change can be seen, for example, in the establishment of flexible and agile product development or the conquest of new markets. Due to the increasing complexity of analog and digital process connections, a development or a change in the company can no longer be controlled only incidentally, but takes place strategically through a firm establishment of change management.