ChatGPT – a reliable helper for companies
ChatGPT is a chatbot based on generative artificial intelligence (AI) and relies on GPT technology (Generative Pretrained Transformer). This technology enables the tool to understand and generate human speech. The AI can answer questions and create various written content – for example articles, posts for social media or emails. ChatGPT was developed by the US company OpenAI and launched on the market in November 2022. The tool uses advanced algorithms and has been trained with billions of pieces of data and will be further trained through practical use. This will further improve the tool’s development and quality of work.
Technically, ChatGPT uses machine learning to create human-like texts via neural transformer networks. The training of ChatGPT starts with general data. Customized data is then trained for a specific task. The tool was trained with digital text materials to recognize human speech. It uses transcripts to learn various conversational basics. Human trainers provide conversations and evaluate the answers. The training data includes books, articles, websites and other forms of written text. Through this extensive data collection, the chatbot learns to generate precise responses to user input.
In the corporate sector, ChatGPT is a ground-breaking technical tool that allows digitalization to find its way into companies. It is also used to automate processes and thus make them more efficient. ChatGPT can take on many tasks. For example, the tool can assist with research work, especially as it also identifies and lists sources. The chatbot is also able to translate texts into different languages. This simplifies international collaboration. Other areas of ChatGPT’s work include the creation of text materials, process automation, the creation of programming codes and error control, as well as customer support via its own website.
How ChatGPT delivers the best results
In order to achieve optimal results with the help of ChatGPT and to make the best use of it, it is essential to formulate the requests to the AI, the so-called prompts, precisely and in detail. Instructions to the system can also be used and errors corrected. Formatting instructions, various output formats and explicit context instructions should be used to achieve an ideal result. Effective use of ChatGPT depends on formulating precise requests and entering additional contextual information. The following usage tips will help increase the effectiveness of using ChatGPT:
Use clear language
The more precise the requests for action to ChatGPT are formulated, the more accurate the AI’s response will be. All influencing factors – such as the target group, format and tonality – should be addressed. In this way, ChatGPT delivers targeted and relevant responses.
Provide sufficient background information
It is important to provide ChatGPT with sufficient context to outline the desired scenario and target area in more detail. This ensures a better understanding by the AI and helps it to select the right tonality, which can vary greatly in the areas of application. In this way, the user’s own needs are better reflected.
Specify instructions in square brackets
Additional instructions given to ChatGPT should be inserted in square brackets. The target group can be defined more precisely in this way, especially in the marketing area. This approach does not interfere with the AI processing the request. At the same time, the request to the AI remains structured and avoids misunderstandings.
Assigning a role to ChatGPT
If the AI is to respond from a specific perspective – for example, from the point of view of a sales manager – this can be explicitly specified during use. ChatGPT takes on this role and emits responses that reflect this perspective in terms of both tone and focus. This ensures that business needs are better served.
Nutzen Sie Ihr eigenes Feedback, um die Antworten zu verfeinern
Wenn die Antwort von ChatGPT auf eine Anfrage nicht genau das gewünschte Ergebnis erzielt, kann ein persönliches Feedback des Nutzers das Ergebnis weiter verfeinern. Dies gilt, wenn die Antwort von ChatGPT zu allgemein ist. Durch die nachträgliche Eingabe spezifischer Kriterien – wie z.B. ein Bezug zu bestimmten Ländern oder Zeiträumen – wird die Antwort perfektioniert.
Lassen Sie die KI selbstständig arbeiten
Wird ChatGPT eingesetzt, um Antworten auf einen besonders komplexen Kontext zu sammeln, sollte die KI Fragen stellen dürfen. Dazu benötigt ChatGPT einen Prompt, der die KI dazu auffordert, selbstständig Fragen zu stellen. Auf diese Weise werden bei Bedarf zusätzliche Daten erhoben, was bedeutet, dass das Ergebnis sofort besser an die eigenen Bedürfnisse angepasst ist.
Beispiele sorgen für mehr Klarheit
In Fällen, in denen schnell eine klare Antwort von ChatGPT benötigt wird, sollten Nutzer ihre Anfrage mit konkreten Beispielen ergänzen. Beispiele machen der KI deutlich, in welche Richtung die Antwort gehen soll. Sie helfen der KI, die Erwartungen des Nutzers besser zu verstehen. Gleichzeitig sind Beispiele ein sehr effektives Mittel, um die Antwort so präzise wie möglich zu formulieren.
Komplexe Fragen in mehrere Prompts aufteilen
Vielschichtige Fragen sollten für die Verwendung mit ChatGPT in mehrere klare Fragen aufgeteilt werden. Auf diese Weise können die Aufforderungen an die KI kurz und prägnant formuliert werden. Dies erleichtert es der KI, die richtigen Daten zu erfassen und hilft auch, Missverständnisse zu vermeiden.
Die Abfragen für ChatGPT nicht zu allgemein halten
Damit die Ausgabe von ChatGPT die Besonderheiten und spezifischen Anforderungen der Anfrage berücksichtigen kann, ist es notwendig, die Abfrage nicht zu allgemein zu halten. Der Benutzer sollte alle Faktoren eingeben, die einen Einfluss auf die Antwort der KI haben könnten – wie z.B. die Angabe von Produktgruppen. Nur so lassen sich spezifische Ergebnisse erzielen.
Datenvertraulichkeit immer sicherstellen
Auch wenn ChatGPT keine Daten speichert, sollten Nutzer immer vorsichtig sein und keine sensiblen Informationen weitergeben. Dies gilt insbesondere für Unternehmen aus dem Einzelhandel, die KI einsetzen. Es ist daher wichtig, alle Mitarbeiter im Umgang mit sensiblen Daten zu schulen. Sensible Daten sollten niemals in ChatGPT-Anfragen enthalten sein.
Even if the AI is continuously developed further, the quality of the results improves over time and the tips mentioned also have a positive influence on the result, users cannot always assume that the output is error-free. One major source of error is that the chatbot was mainly trained with English-language sources, which can lead to problems, especially when used in Germany. The sources are also often outdated, which means that the results are not always up to date. Users should always check the ChatGPT result for logical impurities, spelling mistakes, grammatical errors or errors in content.
Tasks that ChatGPT cannot perform
Generative AI software such as ChatGPT are good at formulating texts and collecting information in response to queries. However, the tool is not capable of solving logical tasks. As a result, the AI presents linguistically flawless solutions, but these lack logical coherence.
ChatGPT is not creative on its own, so the AI cannot turn new ideas into reality. The creation of genuine innovations or the development of original ideas is therefore not part of ChatGPT’s remit. These tasks are still based on the inventive spirit reserved for humans.
AI draws its efficiency from the analysis of existing data material. It is therefore not possible for it to make predictions for the future or create forecasts. This requires special programs that use data-driven analysis methods to develop targeted prediction models.
